Thursday, December 1, 2011

What Road Runner cartoons can teach us about the Hodgman Mac/PC commercials

In a brilliant explanation of why it makes sense for Hodgman's "PC" character to be so much more likable than Justin Long's "Mac" character, the Fishbowl blog points out that the PC character is analogous to Wile E. Coyote in the Road Runner cartoons. This may be seen by considering the writer's rules for all Coyote and Road Runner cartoons:

  1. Road Runner cannot harm the Coyote except by going “beep, beep”.
  2. No outside force can harm the Coyote—only his own ineptitude or the failure of Acme products.
  3. The Coyote could stop anytime—if he was not a fanatic. (Repeat: “A fanatic is one who redoubles his effort when he has forgotten his aim.” —George Santayana).
  4. No dialogue ever, except “beep, beep”.
  5. Road Runner must stay on the road—for no other reason than that he's a roadrunner.
  6. All action must be confined to the natural environment of the two characters—the southwest American desert.
  7. All tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation.
  8. Whenever possible, make gravity the Coyote's greatest enemy.
  9. The Coyote is always more humiliated than harmed by his failures.
  10. The audience's sympathy must remain with the Coyote.
  11. The Coyote is not allowed to catch the road runner.

1 comment:

  1. OK, maybe I'm just weird, but I never actually found Wile E. Coyote to be more sympathetic than the Road Runner. I was always on the side of the Road Runner. (Similarly, I didn't find the PC more likeable than the Mac until I became a Hodgman fan...)